DP Dialogue Intern Position Application

Name: Lorien Latimer

Qualifications:
• Higher School Certificate
• Advanced Diploma of Photography
• Bachelor Degree in Business - majoring in marketing, minoring in economics
• Currently completing the GBS Honours program whereby I will be conducting a research project and writing a thesis in relation to the field of social media marketing.

Employment History:
I have just completed a 6 month internship with the digital marketing department at Gold Coast Tourism. Through my association with the organisation I have also been employed as a contractor on a regular basis to assist with online marketing projects.

Current Position:
I graduated from university one week ago and am commencing my honours program in the coming week. I also work part time at Officeworks for financial support whilst studying.

In 5 Years Time:
I hope to work in the area of creative online marketing strategy. I would love to have the opportunity to work for a company such as Google, however as long as I am in an environment that is challenging, inspiring and creative I will be happy.

What Is Social Media?
In short, social media can be described as collective goods produced through computer-mediated collective action. These ‘goods’ take the form of conversations, collaborations, forums, reviews and critiques. The action of producing this collective intelligence is created through the combining of technology, telecommunications and social interaction, with the construction of words, pictures, videos and audio.

What % of people trust advertising?
The essential question is more so the degree of trust. A small percentage of people trust advertising to the highest degree and an increasingly large amount of people trust traditional advertising to a small degree.

Best brand delivered social media experience:
Marketer and author Seth Godins use of social media has stood out as a unique and successful method of reaching and persuading consumers. He motivated fans to purchase his book prior to its official release by offering them exclusive access to his online ‘Tribe’. He used the motivational factor of exclusivity to create a buzz around the product.

How I will fit the 120hrs into my life:
I would visit the organisation 1 or 2 days a week for 14 or so weeks until 120hrs have been completed.

Are Newspapers Dead?
In their traditional form, no, but they’re in palliative care or death row of sorts. The concept behind newspapers as journalistic sources of news, is however increasingly present in the online environment. Therefore newspapers are transforming their physical shape.